Matt Buchholz is the artist and imagineer behind Alternate Histories. Matt shares how his background in movies and making his way to Pittsburgh created the perfect opportunity to break out and create his artistic identity.
Matt Buchholz of Alternate Histories. CEO, President, Chief Architect, whatever.
I just moved to Greenfield! Lots of hills, great views, and friendly neighbors.
Tell us about your brand and why it’s the best
I love my work because it’s distinctive and it stands out. I think it’s a plus that people can see my work anywhere and know what it is. Not everyone has a giant “Yinzilla” monster destroying the city or enamel pins with tentacles wrapped around a yellow bridge!
What is your background and the story behind why you started Alternate Histories?
I grew up in Tucson, Arizona where yes, it is hot and yes it’s a dry heat. My background is in Film & Television, and I worked in the film industry and non-profit arts world for years in Brooklyn before moving to Pittsburgh in 2008. I had burned out on the frenetic pace, endless competition, and the lack of camaraderie. I was looking for a place to start over and build something for myself, and Pittsburgh was the perfect opportunity. I got my start working at Wildcard in Lawrenceville and then branched out and have been running Alternate Histories since 2010. When I’m not working (which, to be honest, is most of the time), I like listening to old 50s & 60s soul, DJing at Hidden Harbor tiki bar every Thursday, and hanging out with my girlfriend and dog.
What one product do we need to know about and why?
I really love my Tentacle Bridge Enamel pins. Inspired by the Sixteenth Street Bridge in Pittsburgh, I added some giant tentacles to make this fun accessory that’s sure to start conversations.
In three words, Why do you love Pittsburgh?
Possible to Achieve. I know so many people who’ve started their own business and built something from the ground-up. That freedom just doesn’t happen in many other places.
How can people find out more about Alternate Histories?